Highlight the strength of the brand to help high-quality development
Release time:
2023-05-12
-2023 China brand value evaluation information release, Fengzhu on the list!
At present, the reconstruction of the global value chain has entered a critical period, and the industrial development is changing from manufacturing-oriented to innovation-oriented and brand-oriented, and the role of brand in competition has become increasingly prominent. Whether it is to meet the people's growing needs for a better life, or to promote high-quality development, it needs the support of high quality and excellent brands. Therefore, vigorously implementing brand strategy, strengthening brand building, and giving full play to the leading role of brand is the focus of current brand work.
From May 11 to 12, 2023, on the occasion of the seventh "Chinese Brand Day", it was co-sponsored by the China Brand Building Promotion Association, Xinhua News Agency and China Asset Appraisal Association, and co-sponsored by the Zhejiang Provincial People's Government. The 2023 World Brand Moganshan Conference with the theme of "Dialogue with the World, Create a Better World" kicked off in Deqing, Zhejiang. On the afternoon of May 11, Xinhua News Agency, Zhejiang Provincial People's Government, China Brand Building Promotion Association, China Asset Appraisal Association and other units jointly released the "2023 China Brand Value Evaluation Information" in Deqing, Zhejiang ".
It is understood that the evaluation of Chinese brand value is a public welfare activity jointly organized by the China Brand Building Promotion Association and authoritative units. It has lasted for 10 years. It is to establish a brand value evaluation mechanism with Chinese characteristics, build positive energy for Chinese brands, and promote Chinese brands to the world. Important move.
This year, the number of brands participating in the evaluation reached 1068, covering most of the leading enterprises in the industry. This time, 720 of these brands were released with brand value evaluation information, with a total brand value of 10151 billion yuan, an average increase of 1.4 over last year. This is also the 10th consecutive public welfare release of China's brand value evaluation by the China Brand Building Promotion Association. among them,
Quanzhou has 12 brands on the list, including 7 corporate brands, 4 independent innovation brands, and 1 regional brand of geographical indication products.
It is reported that in order to vigorously promote well-known independent brands, tell the story of Chinese brands, and improve the influence and recognition of independent brands, since 2017, May 10 every year has been designated as "China Brand Day". Since the establishment of China Brand Day, the awareness of brand development in the whole society has gradually increased, the brand development atmosphere has become increasingly strong, the brand development environment has become more and more perfect, and brand development actions have become more firm. Chinese brands are gradually becoming a strong support for promoting high-quality development and creating a high quality life.
This year, the Central Committee of the Communist Party of China and the State Council issued the "Outline for Building a Quality Power", proposing that by 2025, the overall level of quality will be further improved, the influence of Chinese brands will be steadily improved, and a large number of Chinese brands with excellent quality and obvious advantages will be formed. The "Outline" proposes to improve the brand cultivation and development mechanism, carry out Chinese brand creation actions, and create Chinese boutiques and "century-old stores". Encourage enterprises to implement quality brand strategy, establish brand cultivation management system, deepen brand design, market promotion, brand maintenance and other capacity building, improve the brand life cycle management and operation ability. Carry out research on brand theory and value evaluation, improve brand value evaluation standards, and promote brand value evaluation and application of results. Coordinate the development of Chinese time-honored and local time-honored identification, improve the time-honored list system. Continue to run the "China Brand Day" series of activities. Support enterprises to strengthen brand protection and rights protection, severely crack down on brand counterfeiting, trademark infringement and other illegal activities in accordance with the law, and create a good environment for the development of high-quality brand enterprises.
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Key words:
Brand value, brand evaluation
Information release
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